Working with the online school SKVOT, I developed a series of editorial videos designed to position the school as a cultural ecosystem through high-concept storytelling. The process involved producing short-form documentaries that explore the intersection of technology and nature, such as investigations into bio-sonification and the non-verbal dialogue between botanical life and digital synthesis.

Further projects functioned as visual essays on contemporary sociology, specifically archiving the post-work movement to critique modern productivity cults and the aesthetics of labor. My work also focused on subcultural mapping, creating digital archives of urban semiotics from underground club scenes to graffiti culture to inform authentic world-building within sci-fi narratives. By bridging artistic research with brand strategy, these projects moved beyond traditional education content to build long-term cultural authority for the platform.

For the launch of a new sub-brand of gummy candies under the confectionery giant AVK, I developed a comprehensive visual universe centered on the concept of Gummification. This project focused on building a distinct cultural language that resonates with a digitally native audience by treating product packaging as a physical portal that pulls the viewer into a hyper-vibrant sub-reality. The narrative utilizes absurdist visual metaphors to break traditional commercial codes through surrealist non-sequiturs, such as the anatomical subversion of a creature breaking open like an egg. This visual impact is driven by a repetitive, mantra-like branding strategy where sound and motion synchronize to build a hypnotic brand world. By "Juviligizing" reality, the work transforms a standard promotional task into an exploration of irony, rhythmic branding, and world-building.